When New England Patriots cornerback Devin McCourty flies around the Super Bowl XLVI field next Sunday trying to stymie the New York Giants offense, the star defender’s followers and fans will still be able to get live in-person updates from his social media feeds.

No, the NFL hasn’t suddenly allowed on-field tweeting. The surreal effect is possible because Devin shares Twitter and Facebook accounts with his identical twin brother and fellow NFL pro Jason.

On Super Bowl Sunday, Jason will be in Indianapolis pulling for his brother while sending out tweets and Facebook posts from the Lucas Oil Field stands.

The twins’ shared accounts are a unique twist to the typical ways athletes use social networks to connect with fans and build their marketing potential. They credit “social media coach” Jeff Weiner with originally cooking up the idea of joint accounts. They say it allows then to showcase their personalities in a different way and let fans share in their competitive — but close — relationship.

Devin and Jason frequently banter back and forth via the accounts, ribbing one another and letting fans join the conversation. Both said that they believe their novel approach helped then land a national endorsement deal with Palmer’s Cocoa Butter.

“The biggest thing people like is seeing our bond, just seeing how two siblings get along,” Devin told Mashable. “Sometimes parents tweet us pictures of their own kids and twins playing sports too, so it’s very cool to see fans interacting that way.”

When Devin’s Patriots were playing in the AFC Championship game last weekend, Jason set up a live Ustream broadcast from where he was watching the game on TV so that fans of the twins could join the fun.

Jason gave away memorabilia during that game and said that fans enjoyed the experience, though many poked fun at him for “screaming and making a fool of myself rooting for Devin to do well.”

According to the twins’ mother, Phyllis Harrell, Devin and Jason teaming up on Twitter and Facebook is very much in character.

“The only time they’d really get upset at each other growing up was playing basketball or video games,” she told Mashable. “Other than that, they’ve always been each other’s best friend and shared everything.”

Devin and Jason have been football teammates their entire lives all through college until joining the NFL. (Jason was drafted in 2009, Devin in 2010.) They will eventually find themselves taking the roles of rivals, when the Patriots go against Jason’s Titans sometime in the next couple years.

“That’s going to be fun,” Jason said.

But it leaves one question: Who will provide the status updates during that match-up?

BONUS GALLERY: Who to follow on Twitter for the Super Bowl XLVI scoop

1. @SuperBowl2012

social meda command center.

Click here to view this gallery.

Thumbnail image courtesy of Devin and Jason McCourty’s Facebook Page.

More About: Facebook, nfl, sports, Super Bowl XLVI, Twitter

from Mashable! http://feeds.mashable.com/~r/Mashable/~3/TolthR6sZbU/

Si parla spesso di nuove professioni legate al web, ma una offerta di lavoro per un “Second Life Builder“ sinceramente non l’avevo mai vista. Stupisce anche che a pubblicare un annuncio simile non sia una start-up californiana, ma un colosso come Accenture.

Tra i requisiti richiesti:
- Buone capacità di realizzazione di oggetti e strutture complesse, texturing di buon livello e terraforming, con almeno sei mesi di esperienza.

Socialware (ri)pubblica un breve decalogo su come strutturare una strategia di marketing attraverso gli strumenti offerti dalla rete:

• Connettiti
• Partecipa a forum
• Segui i blog
• Cerca gli opinion leaders
• …

]]> http://digitalismo.wordpress.com/2008/01/11/strategie-di-social-marketing-un-decalogo/feed/ 0 Daniele social_decalogo1.jpg http://digitalismo.wordpress.com/2008/01/09/facebook-e-google-sotto-il-cappello-di-dataportability/ http://digitalismo.wordpress.com/2008/01/09/facebook-e-google-sotto-il-cappello-di-dataportability/#comments Wed, 09 Jan 2008 09:50:05 +0000 Daniele http://digitalismo.wordpress.com/2008/01/09/facebook-e-google-sotto-il-cappello-di-dataportability/ ]]>

Google, Facebook e Plaxo si uniscono al DataPortability Workgroup.
Mashable riassume in poche parole l’impatto di questa notizia:

In theory, this completely changes the social networking landscape.


]]> http://digitalismo.wordpress.com/2008/01/09/facebook-e-google-sotto-il-cappello-di-dataportability/feed/ 0 Daniele DataPortability http://digitalismo.wordpress.com/2008/01/07/wikia-search-social-network-wiki-motore-di-ricerca/ http://digitalismo.wordpress.com/2008/01/07/wikia-search-social-network-wiki-motore-di-ricerca/#comments Mon, 07 Jan 2008 13:34:54 +0000 Daniele http://digitalismo.wordpress.com/2008/01/07/wikia-search-social-network-wiki-motore-di-ricerca/ ]]>

Dopo oltre un anno di annunci, è online Wikia Search, il motore di ricerca partorito dalla mente di Jimmy Wales, già ideatore di Wikipedia. Alla base del progetto c’è l’idea di integrare in una soluzione unica un motore di ricerca, un wiki ed un social network. Per ogni voce cercata, infatti, è possibile editare una pagina in stile wikipedia ed ogni iscritto ha a disposizione una propria pagina personale con tanto di avatar, interessi, network di amici e tutto quanto fa “social”.
Il social search engine a poche ore dal lancio, sta già raccogliendo molte critiche tra chi bolla il progetto come qualcosa di già visto e chi critica soprattutto la scarsa affidabilità dei risultati del motore.




]]> http://digitalismo.wordpress.com/2008/01/07/wikia-search-social-network-wiki-motore-di-ricerca/feed/ 0 Daniele wikia_search.jpg Wikia Profile http://digitalismo.wordpress.com/2007/12/29/come-fallisce-un-progetto-asociale/ http://digitalismo.wordpress.com/2007/12/29/come-fallisce-un-progetto-asociale/#comments Sat, 29 Dec 2007 17:25:11 +0000 Daniele http://digitalismo.wordpress.com/2007/12/29/come-fallisce-un-progetto-asociale/ ]]> Su Webgol qualche riflessione sulle cose da non fare in Rete…

]]> http://digitalismo.wordpress.com/2007/12/29/come-fallisce-un-progetto-asociale/feed/ 0 Daniele http://digitalismo.wordpress.com/2007/12/27/36-consigli-per-una-start-up/ http://digitalismo.wordpress.com/2007/12/27/36-consigli-per-una-start-up/#comments Thu, 27 Dec 2007 18:33:08 +0000 Daniele http://digitalismo.wordpress.com/2007/12/27/36-consigli-per-una-start-up/ ]]> Readwriteweb pubblica 36 consigli per guidare una start-up al successo. Ce n’è per tutti, dal software engineer al marketing manager:

36 Startup Tips: From Software Engineering to PR and More!


]]> http://digitalismo.wordpress.com/2007/12/27/36-consigli-per-una-start-up/feed/ 0 Daniele http://digitalismo.wordpress.com/2007/12/27/facebook-sorpassa-myspace/ http://digitalismo.wordpress.com/2007/12/27/facebook-sorpassa-myspace/#comments Thu, 27 Dec 2007 17:54:24 +0000 Daniele http://digitalismo.wordpress.com/2007/12/27/facebook-sorpassa-myspace/ ]]>

… o quasi.

Secondo le statistiche di Alexa, il traffico di Facebook avrebbe superato quello di MySpace intorno alla metà di Novembre.

Google Trends è più generoso e, nella statistica relativa al numero di ricerche, lascia ancora un po’ di margine a MySpace, ma è chiaro che il sorpasso avverrà entro pochi mesi.



Facebook, Myspace

Una conferma di come il 2007 sia stato l’anno di Facebook viene anche da Mashable che, lapidario, afferma:

“Last year was dominated by MySpace, but this year has been all about Facebook.”

Tempi duri per MySpace? Bah, se foste il 6° sito più visitato al mondo quanto vi preoccupereste?


]]> http://digitalismo.wordpress.com/2007/12/27/facebook-sorpassa-myspace/feed/ 0 Daniele Facebook vs. MySpace http://digitalismo.wordpress.com/2007/12/21/ups-join-this-facebook-network/ http://digitalismo.wordpress.com/2007/12/21/ups-join-this-facebook-network/#comments Fri, 21 Dec 2007 14:08:34 +0000 Daniele http://digitalismo.wordpress.com/2007/12/21/ups-join-this-facebook-network/ ]]>

Per quanto tu sia bravo, per quanti soldi tu spenda… il baco è sempre in agguato


]]> http://digitalismo.wordpress.com/2007/12/21/ups-join-this-facebook-network/feed/ 0 Daniele facebook_error.jpg http://digitalismo.wordpress.com/2007/12/17/google-vs-wikipedia/ http://digitalismo.wordpress.com/2007/12/17/google-vs-wikipedia/#comments Mon, 17 Dec 2007 12:55:34 +0000 Daniele http://digitalismo.wordpress.com/2007/12/17/google-vs-wikipedia/ ]]> Google annuncia il progetto Knol, sostanzialmente una alternativa a Wikipedia, e nel giro di poche ore le analisi sulle conseguenze di questa mossa rimbalzano su internet.



Le accuse principali contro questa iniziativa sono quelle di voler reinventare la ruota (seekingalpha.com, punto-informatico), anche se da parte sua Google precisa quali siano le differenze rispetto al progetto di Wikipedia:

“Google will not serve as an editor in any way, and will not bless any content. All editorial responsibilities and control will rest with the authors.”

D’altro canto sarà contento chi storceva il naso di fronte alla centralizzazione delle informazioni del modello di Wikipedia.


]]> http://digitalismo.wordpress.com/2007/12/17/google-vs-wikipedia/feed/ 0 Daniele The Knol effect